Huck Norris Huck Norris

Q: Ok, did you guys just make it out of camping mattress?

A: No, not this version. During the past 4 years we have made prototypes from just about all the things that are light and can absorb impact energy well. Fortunately one of us has a material scientist as a neighbour, and through him we got to develop material that is optimised to dampen impact force to just below what a light protected sidewall (read: Exo, Snakeskin, etc.) tyre can survive. Huck Norris will absorb as much energy from the impact as it can, then cells in Huck Norris will break if the impact is hard enough, almost always still saving the tyre and rim. If it were any harder material you could puncture your tyre before breaking the cells of Huck Norris.

We are looking into making it in a more lively colour than this Shady Grey, so that people can start asking whether we made it out of kids' beach toys.