Ground Effect Bike Parts & Accessories

Finding the balance between work and play is a personal thing. Our original objective was to create a business that was inherently stimulating, but would also let us recreate, a lot. All eight of us who work at Ground Effect are cycle nuts. Gear that works and lasts is pivotal to our success. It’s not rocket science. We conjure up functional designs based on our own experiences and interactions with fellow cyclists. We source high specification fabrics that work better and last longer than the industry norm, and don’t cut corners when stitching it all together. Ground Effect has been fortunate to receive more than its fair share of media accolades for its products and achievements over the years.