Electra Bike Parts & Accessories

Electra Bicycle Company is a Vista, California-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern cruiser bicycles and is credited with re-popularizing the cruiser bike. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells an extensive line of accessories, apparel, and bicycle parts