De Rosa Bikes
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The story starts from the present De Rosa because "the book of life is always open to every middle and end, in fact, is always a new beginning": so begins the story of the Milan company that builds bikes for over 50 years, begins starting from today's words of Ugo De Rosa.
"It may happen that the memories of fifty years may supplant the present but what we do is much more than what I did: I think the bike can still be improved ... there is still much to create the future"
1953
De Rosa was born in this historical moment, after the war, when there is a desire to create: Cinelli was born in '48, in '54 Colnago. Milan is energetic. Ideas fuel the dreams and the desire to work is setting the pace among manufacturers: Hugh started as a mechanic but his bikes are "geometrically innovative" and racers want to take on De Rosa.
1960's
At the end of the 60 frames cross borders: amateurs and professionals in Europe are beginning to take on De Rosa and from there a few years, the frames' made in Cusano Milanino "cross European borders. During the decade are several runners who are starting to choose De Rosa as manufacturer: Ugo builds for Max Mayer Gastone Nencini, in '69 he started working with Gianni Motta that will last throughout his career, like that with Eddy Merckx.These were the years when Rick Van Looy won the World Cup: De Rosa is his mechanic and follows him to the flagship.
1970's
For the first time the company Marchia the "heart" of a bicycle professional team: going green with bicycles provided to the GBC in 1973, Panizza, Francioni and Turrini. De Rosa continues to build for several professionals: coming in '73 as a mechanic at Molteni official Eddy Merckx and began a professional relationship with him like no other: and the Merckx is demanding his sensitivity as a runner Ugo helps to understand where to improve the means.In '76 Ugo built for Francesco Moser (who with the bicycle won three Paris-Roubaix) and in 74 of the Tour of Italy a hundred runners, running up about eighty looms built by De Rose (though not always marked with the heart).
1980's
Enters the TIG: using tubes of different sections, De Rosa to fully realize his design philosophy of bike "custom".These were the years of Moreno Argentin, Giambattista Baronchelli.
In the early 90's
De Rosa chooses to use the titanium material for the chosen few, then and always represents the metal connoisseurs. As strong as steel and as light as aluminum, Doriano gives form with all the difficulties of processing that involves. A De Rosa Titanium is the official bike of Team Gewiss with the successes they arrive for Argentin; Furlan, Berzin, Ugrumov. The bike's heart is on the podium all the classic Milan - Sanremo, Liege-Bastogne - Liege, Fleche Wallonne, Tour of Italy, Tour of Lombardy; Tour de France.
Mid-90s
Aluminum is the new material in 1994 Danilo, who runs the United Fund and builds bicycles, senses that there is a desire for new material and something different in the cosmetics of the bike: the frame begins to change because the tubes section are larger and allow different graphics that give way to emotions and colors. Thus began the rise of a metal technically versatile, light and responsive that enables high performance.The Merak frame becomes the "face of a technical breakthrough and emotional" several successes with Casagrande who finished second in the Tour of Italy; Pellizzotti and Caucchioli. The new millennium begins with the victory of Vainsteins and the World Championship of 2000 weblog Merak. The frames are constructed of steel, titanium and aluminum materials are known and mature.The forks are carbon generation, young material, with potential to bring out.
2000
2000Danilo and Cristiano have learned that evolution was born on the road, the news are in the mind of him that runneth, our feelings and desires of those who live by the bicycle saddle. Understand from personal experience that the turnaround will be carbon. The new millennium is born with the philosophy that embodies KING De Rosa frame "customized". With the improvement of the resins and bonding, carbon becomes the ideal fiber for De Rosa with which to pursue his head-line of a company that makes the "tailor" its "one-to-one."
2003
2000Danilo and Cristiano have learned that evolution was born on the road, the news are in the mind of him that runneth, our feelings and desires of those who live by the bicycle saddle. Understand from personal experience that the turnaround will be carbon. The new millennium is born with the philosophy that embodies KING De Rosa frame "customized". With the improvement of the resins and bonding, carbon becomes the ideal fiber for De Rosa with which to pursue his head-line of a company that makes the "tailor" its "one-to-one."2003
2006
The construction of the frame undergoes an important change with the construction of the monocoque chassis that contribute simultaneously to reduce weight and facilitate performance for the appreciable reactivity downhill.KING3 born, baptized in the third version of the frame, more than others was the result of successful research and development in the company: the carbon fiber is used-K1-top quality to best use its potential.
The KING3 receives accreditations in Italy and abroad: these are the years of Di Luca, another runner important for the sensitivity on the frame and collaboration in its improvement. The carbon market and won the De Rosa is among the few companies to maintain production on the four materials.
2008
The flagship model is enriched in competitiveness and born KING3 RS - Speed Racing. The research and development is refined in the composition of the carbon fibers and resins used and comes to create a frame much more reactive and lightweight.Garzelli, Di Luca, Petacchi they choose to compete on the major international circuits, including the Tour of Italy. All production De Rosa is influenced by this research: the frames increase in quality, design and elegance.
2011
The RS KING is top of the range and its philosophy of building is adapted to every frame that leaves the factory Cusano Milanino. We are looking into the performance fibers, working with carbon XN70 - T1000 - T800 assayed in different ways; Worked on design because the image is also pleasing lines; It introduces technical and aesthetic solutions to meet the needs of today's market. It exports around the world more than 70% of the production: the markets recognize De Rosa tradition, performance, competitiveness, passion, elegance, design, technology and attention to detail.
Since 2012 ...
The carbon will be the material to evolve and with which will be more "fancy" work: it will be seen here the difference between the various manufacturers because the methods of composition of the fibers, the different resins, the methods of bonding will be the ground on which diversify and compete. True to the philosophy of infancy, De Rosa will continue to work on steel, titanium, aluminum, carbon exploiting constructive creativity of Danilo, the meticulous technicality of Doriano, the international market knowledge of Cristiano, research and development of the Officina De Rosa. De Rosa will be a double speed can create a middle class standards and products while creating top level in which you can dump the latest research and know-how. And Mr. Hugh?Supervises and encourages innovation because ...
"Nothing great was ever born of a formula but by imagining what is not there and do it"
"It may happen that the memories of fifty years may supplant the present but what we do is much more than what I did: I think the bike can still be improved ... there is still much to create the future"
1953
De Rosa was born in this historical moment, after the war, when there is a desire to create: Cinelli was born in '48, in '54 Colnago. Milan is energetic. Ideas fuel the dreams and the desire to work is setting the pace among manufacturers: Hugh started as a mechanic but his bikes are "geometrically innovative" and racers want to take on De Rosa.
1960's
At the end of the 60 frames cross borders: amateurs and professionals in Europe are beginning to take on De Rosa and from there a few years, the frames' made in Cusano Milanino "cross European borders. During the decade are several runners who are starting to choose De Rosa as manufacturer: Ugo builds for Max Mayer Gastone Nencini, in '69 he started working with Gianni Motta that will last throughout his career, like that with Eddy Merckx.These were the years when Rick Van Looy won the World Cup: De Rosa is his mechanic and follows him to the flagship.
1970's
For the first time the company Marchia the "heart" of a bicycle professional team: going green with bicycles provided to the GBC in 1973, Panizza, Francioni and Turrini. De Rosa continues to build for several professionals: coming in '73 as a mechanic at Molteni official Eddy Merckx and began a professional relationship with him like no other: and the Merckx is demanding his sensitivity as a runner Ugo helps to understand where to improve the means.In '76 Ugo built for Francesco Moser (who with the bicycle won three Paris-Roubaix) and in 74 of the Tour of Italy a hundred runners, running up about eighty looms built by De Rose (though not always marked with the heart).
1980's
Enters the TIG: using tubes of different sections, De Rosa to fully realize his design philosophy of bike "custom".These were the years of Moreno Argentin, Giambattista Baronchelli.
In the early 90's
De Rosa chooses to use the titanium material for the chosen few, then and always represents the metal connoisseurs. As strong as steel and as light as aluminum, Doriano gives form with all the difficulties of processing that involves. A De Rosa Titanium is the official bike of Team Gewiss with the successes they arrive for Argentin; Furlan, Berzin, Ugrumov. The bike's heart is on the podium all the classic Milan - Sanremo, Liege-Bastogne - Liege, Fleche Wallonne, Tour of Italy, Tour of Lombardy; Tour de France.
Mid-90s
Aluminum is the new material in 1994 Danilo, who runs the United Fund and builds bicycles, senses that there is a desire for new material and something different in the cosmetics of the bike: the frame begins to change because the tubes section are larger and allow different graphics that give way to emotions and colors. Thus began the rise of a metal technically versatile, light and responsive that enables high performance.The Merak frame becomes the "face of a technical breakthrough and emotional" several successes with Casagrande who finished second in the Tour of Italy; Pellizzotti and Caucchioli. The new millennium begins with the victory of Vainsteins and the World Championship of 2000 weblog Merak. The frames are constructed of steel, titanium and aluminum materials are known and mature.The forks are carbon generation, young material, with potential to bring out.
2000
2000Danilo and Cristiano have learned that evolution was born on the road, the news are in the mind of him that runneth, our feelings and desires of those who live by the bicycle saddle. Understand from personal experience that the turnaround will be carbon. The new millennium is born with the philosophy that embodies KING De Rosa frame "customized". With the improvement of the resins and bonding, carbon becomes the ideal fiber for De Rosa with which to pursue his head-line of a company that makes the "tailor" its "one-to-one."
2003
2000Danilo and Cristiano have learned that evolution was born on the road, the news are in the mind of him that runneth, our feelings and desires of those who live by the bicycle saddle. Understand from personal experience that the turnaround will be carbon. The new millennium is born with the philosophy that embodies KING De Rosa frame "customized". With the improvement of the resins and bonding, carbon becomes the ideal fiber for De Rosa with which to pursue his head-line of a company that makes the "tailor" its "one-to-one."2003
2006
The construction of the frame undergoes an important change with the construction of the monocoque chassis that contribute simultaneously to reduce weight and facilitate performance for the appreciable reactivity downhill.KING3 born, baptized in the third version of the frame, more than others was the result of successful research and development in the company: the carbon fiber is used-K1-top quality to best use its potential.
The KING3 receives accreditations in Italy and abroad: these are the years of Di Luca, another runner important for the sensitivity on the frame and collaboration in its improvement. The carbon market and won the De Rosa is among the few companies to maintain production on the four materials.
2008
The flagship model is enriched in competitiveness and born KING3 RS - Speed Racing. The research and development is refined in the composition of the carbon fibers and resins used and comes to create a frame much more reactive and lightweight.Garzelli, Di Luca, Petacchi they choose to compete on the major international circuits, including the Tour of Italy. All production De Rosa is influenced by this research: the frames increase in quality, design and elegance.
2011
The RS KING is top of the range and its philosophy of building is adapted to every frame that leaves the factory Cusano Milanino. We are looking into the performance fibers, working with carbon XN70 - T1000 - T800 assayed in different ways; Worked on design because the image is also pleasing lines; It introduces technical and aesthetic solutions to meet the needs of today's market. It exports around the world more than 70% of the production: the markets recognize De Rosa tradition, performance, competitiveness, passion, elegance, design, technology and attention to detail.
Since 2012 ...
The carbon will be the material to evolve and with which will be more "fancy" work: it will be seen here the difference between the various manufacturers because the methods of composition of the fibers, the different resins, the methods of bonding will be the ground on which diversify and compete. True to the philosophy of infancy, De Rosa will continue to work on steel, titanium, aluminum, carbon exploiting constructive creativity of Danilo, the meticulous technicality of Doriano, the international market knowledge of Cristiano, research and development of the Officina De Rosa. De Rosa will be a double speed can create a middle class standards and products while creating top level in which you can dump the latest research and know-how. And Mr. Hugh?Supervises and encourages innovation because ...
"Nothing great was ever born of a formula but by imagining what is not there and do it"
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